Informative advertising provides information to the reader and generally explains what is being offered. When constructing such an advertisement, the author should demonstrate observations, ideas, facts, statistics, or research data. This is rapidly becoming a very common method of advertising on the internet, as more people are becoming information hungry. Consumers want to know what they are buying. I
n addition, this is a wise choice if consumers cannot physically see the item you are selling. An example of Informative Advertising is an auto manufactures advertisement for their cars (not dealerships). They generally print large advertisements that inform readers of the engine horsepower, torque, maintenance schedule, improvements from prior models, available colors, wheelbase, seating, trunk size, etc. All the information is based on facts and research. It allows consumers to compare their vehicles to similar models from another manufacturer without taking a test drive.