Headlines are often referred to as titles, and are extremely important in grabbing the reader’s attention. Headlines should always be typed in capital letters. In addition, use simple name recognition techniques. For example, if you are advertising a Car for Sale, input the Make and Model for the headline. In contrast, if you are selling Real Estate, you should use the street and town where the property is located.
Business advertisements should always use the name of the company. The more the name is seen, the better your Public Relations becomes.
Don’t overextend the headline. An example of an overextended headline is adding, “Car for Sale,” when placing an advertisement under a, “Cars for Sale,” category. This text is redundant, as the consumer is already aware that they are looking at, “Cars for Sale”.
Consider what you see from professional journalists that writes columns in a newspaper. Simple and to the point. Inform the reader what the Classified Ad is promoting. The pros never mention the words that are already in the columns’ header (Entertainment, Movies, Lifestyle, etc..).