The text or body of your classified ad is very important. First, the body of your advertisement needs to have proper grammar. Having a classified ad with typos gives a bad impression. Next, make sure the body is easy to read. This can be accomplished by using paragraphs with short sentences and avoiding all capital letters. Keep in mind, the body is not a headline. You already grabbed the consumers’ attention. After all, they’re reading your advertisement.
The goal at this point should be to make the experience pleasant. Finally, end the advertisement with a call to action. How does a consumer proceed to accept your offer? What is the next step they need to take if they want to buy? Use power phrases similar to, “Call Now for Further Details”.
Consider the season your target audience is in (depending on the product.) In the winter, people may have different motives to buy than in the hot summer. Also, take into consideration up-and-coming Holidays. Simply wishing a “Merry Christmas” will suggest warm emotions when people are reading your copy. This can help reduce the hard-sell perception the consumer may have while reading your advertisements.
So, good luck and good copywriting. Sit down and write a killer ad to sell your gizmo.